New Academy Review

THE International Journal of Corporate Social Responsibility, Sustainability, Leadership and Ethics

 

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The Late Sergio Vieira de Mello
United Nations: High Commissioner for Human Rights

The UN human-rights system are now addressing the role of the business sector. Several standard-setting initiatives, recently concluded or underway, will reinforce this trend. Indirect obligations for corporations will be strengthened through new or proposed treaties that deal with anti-corruption and tobacco control, for example -- both of which touch on human rights issues. Governments are negotiating and endorsing other standards that place indirect obligations on companies, for example with respect to the sale of diamonds from areas of armed conflict and the illicit trade in small arms. The Sub-Commission on the Promotion and Protection of Human Rights -- an expert body of the inter-governmental Commission on Human Rights -- is in the process of developing human-rights principles for companies under the Universal Declaration of Human Rights and other universally accepted norms. These principles are expected to place direct obligation on companies. The European Parliament has called on the European Union to adopt binding human-rights regulations to govern the conduct of transnational corporations based in Europe.
It is often assumed that companies would oppose the development of legal standards to respect human rights. Recourse to law suggests (expensive) compliance procedures and possible litigation. However, companies committed to respecting rights will want to have some guidance in fulfilling that commitment; and all companies will benefit from clarity in international law. When the scope of duties is doubtful, companies cannot easily defend themselves or prevent criticism. Beyond that, corporate commitments to human rights should not carry market penalties. Where commitments are purely voluntary, pioneering companies might lose out to competitors who aren’t as committed to human rights. International standards provide a level playing field.
I believe that binding standards are crucial to enable the enforcement of minimum norms. But that is different, of course, from making a business case for change. We must provide incentives so that doing the right thing also makes good business sense. By focusing exclusively on setting standards, business is driven toward the logic of managing the costs of compliance. Society will then fail to benefit from the tremendous power of business to innovate and establish new forms of behaviour.
Business leaders don’t have to wait – indeed, increasingly they can’t afford to wait – for governments to pass and enforce legislation before they pursue “good practices” in support of international human rights standards within their own operations and in the societies of which they are part.
The Global Compact offers one possible vehicle for corporations to engage in achieving public goals. Formally launched by UN Secretary-General Kofi Annan in July 2000, the Global Compact calls on business leaders, trade unions and NGOs to join forces behind a set of core values in the areas of human rights, labour standards and the environment and to enact these principles within their spheres of influence. The Secretary-General picked these three areas because he was worried by a severe imbalance in global rule-making: while there are extensive and enforceable rules for economic priorities, there are few strong measures for these other concerns that have such a direct impact on human welfare.
Once a company has signed up to the Global Compact, it should set in motion changes to business operations so that the Global Compact and its principles become part of strategy, culture and day-to-day operations. The company is expected to publicly advocate the Global Compact and its principles via corporate communications such as press releases and speeches. It is further expected to publish in its annual report or similar document (e.g., sustainability report) a description of the ways in which it is supporting the Global Compact and all its nine principles.


 

They wanted our land for their cursed reservoir and dam, and we were in the way.
Survivor of the Chixoy Dam Project Massacre in Guatemala

 

 

 

 

 

New Academy Review: Volume 2 Number 1
Spring 2003:


Special Issue:  Business and Human Rights
 

Markets cannot operate in a way that promotes both private and common interests without effective regulation.
Chris Marsden
The analytical fog surrounding CSR provides a smokescreen for companies.
Sir Geoffrey Chandler
T
he Universal Declaration of Human Rights calls upon all individuals and all organs of society to protect, uphold and promote human rights. This applies to governments and companies, individuals and groups.
Sergio Vieira de Mello
What could suddenly turn ruthless profit making corporations and their governments into do-gooders – apart from more profit making?
Zrinka Bralo
Multinational corporations no longer have carte blanche to abuse human rights, whether directly or by proxy.
Anita Roddick

The KPMG Interview (an extract)

Neil Sherlock
Guaranteeing human rights has traditionally been the remit of the state. Why, then, are we increasingly hearing about human rights within the context of business and, in particular, as a corporate responsibility?

Noreena Hertz

I think part of it is to do with the fact over the past few years the media has been explicitly linking business to human rights. In 1996 for example Kathy Lee Gifford – a talk show host and the American equivalent of Judy from ‘Richard and Judy’ - was confronted on national TV about her branded line of clothing being produced in sweatshops in Honduras by girls paid 30 cents an hour. The story got huge coverage and off the back of that a number of other companies, including Walt Disney and Nike, were ‘outed’ for their labour practices. Thanks to the media the public became much more aware that subcontracting or outsourcing meant goods they bought in their home towns were manufactured using practices that were increasingly viewed as unacceptable. Businesses soon realised that this level of public concern brought with it a potential risk to their reputations.


Photo By Christian Niaki

Contents
A View from the Chair       Anita Roddick 
Guest Editor - Business and Human Rights – the start of a long-term relationship? John Morrison
Views from the Board:
Why Business should care about human rights -  Robert H. Dunn & Aron Cramer
Labour Rights are Human Rights - Janet Williamson   
Leader to Leader
Human Rights: What role for Business? -  Sergio Vieira de Mello
Participating in Governance: the Social Responsibility of Companies & NGOs - Chris Marsden
Debating points
The curse of  “Corporate Social Responsibility” -  Sir Geoffrey Chandler
Genesis of the UN Norms of Responsibility and their Significance  David Weissbrodt
Why Should Investors care About Human Rights? -  Rob Lake, Kirsty Scott Thomas &  Rory Sullivan
Peer-reviewed Papers
Business & Housing Rights: Making Profits without Forcing People from their Homes - Scott Leckie
From Bhopal to Doha: Business and the Right to Health  -   Sophia Swithern
The Challenge of Good Corporate Citizenship and the Role of the Business Lawyer Yasmin Waljee
Communicating Human Rights: a Summary of European Annual Reports  
Matthew Grenier,
Research Notes  
DENMARK: Danish Institute for Human Rights -  Margaret Jungk
AUSTRALIA: Casten Centre for Human Rights Law  Da
vid Kinley, Sarah Joseph & Adam McBeth
ARGENTINA: CEDHA     
Jorge Daniel Taillant
SWITZERLAND: UN University    Andrew Clapham
A Geography of Corporate Risk
Business & Human Rights The Risk of being left behind
  
Lucy Amis  Prince of Wales’ International Business Leader’s Forum
Case Studies
The Pharmaceutical industry & the “right to health”:    Sune Skadegard Thorsen
Coltan: An Industry’s Dilemma      Solitaire Townsend
Azerbaijan: Oil. Conflict & Displacement -  
 Philip Rudge
Supply chain Management and Human Rights: the Ethical Initiative - Elaine Jones
The Impact of Oil Companies on the Conflict in Sudan   Angelina Teny
Web Initiatives
Business & Human Rights Resource Centre  Chris Avery
Regular Contributors
Respect Europe
A Business Leader’s Initiative for Human Rights    Mattias Iweborg
KPMG
Mandatory Corporate Social Responsibility Reporting:  Implications for Business & Human Rights Alan Miller
The KPMG Interview: Neil Sherlock talks to  Noreena Hertz
New Business Academy
Bridging the Gap: Developing Human Rights Change Agents for Business Luke Wilde & Sally Britton
Advance Notice:
Business and Human Rights Conference, London, 9 December 2003
Parting Shots
Corporate Social Responsibility: A View from Exile  -  Zrinka Bralo
Book Reviews
Whats On

John Morrison: Guest Editor
There is mounting evidence to suggest that human rights will play an increasingly greater role in mainstream CSR approaches. Any business engaging in the language of sustainable development or ethical globalisation will need to be as rigorous about their social codes as their environmental. Whether it is the Global Compact, Global Reporting Initiative or the OECD guidelines, human rights is creeping in as being the only social code which can claim to be both universal and objective. A false dichotomy still exists between labour rights and human rights in some of these codes, and some tend to champion civil and political rights over the often neglected economic, social and cultural, but gradually businesses are being led to the 1948 Universal Declaration of Human Rights and everything which flowed from it. Some of the most successful networks are the Ethical Trading Initiative based in London, Business for Social Responsibility based in San Francisco and Paris, the Danish Institute for Human Rights in Copenhagen, the Prince of Wales International Business Leader’s Forum in London. The late Sergio Vieira de Mello, the UN High Commissioner for Human Rights, outlines the work of his Office and that of the United Nation’s Global Compact. David Weissbrodt, an expert member of the UN Human Rights Sub-Committee, describes the possible next step in this evolution: ‘Draft Human Rights Norms for Business’. As Mary Robinson comments:
“It’s not a simple case of choosing between voluntary or regulatory systems to induce corporate responsibility. If indeed we believe that universal principles in the areas of human rights, labour rights, and the environment should become an integral part of business strategies and day-to-day operations, regulation alone won’t be sufficient. It must be coupled with a concerted effort to stimulate good practices, to be innovative, to give leadership."

the challenge of good corporate citizenship and the role of the business lawyer
Abstract
The legal profession is highly regulated by professional standards codes.  These codes identify the duties of the lawyer to the clients, the court and, to a lesser degree, non-clients, for example acting in the client’s best interest, the duty of confidentiality and the duty to act fairly.  These duties are sometimes in conflict but lawyers, commercial or otherwise, are used to reconciling different interests.
However, a sadly neglected area of research is the relationship between lawyers’ duties arising from their professional standards codes and their obligations under international human rights law.  This paper seeks to examine the interplay between competing professional obligations and international human rights law, and to explore the extent to which good practice on the part of commercial lawyers could promote greater observance of human rights by corporate entities.
Yasmin Walji: - Lovells

 

From Bhopal to Doha :  Business and the Right to Health
Abstract

Recent years have seen much progress in standard-setting, definition and action in challenge to these assumptions. Though in many ways not beyond their formative stages, ‘health and human rights’ and ‘business and human rights’ have emerged in parallel trends as dynamic, legitimate and vital fields. The right to health has been long enshrined in international agreements, from the WHO Constitution, to the Universal Declaration of Human Rights and to the International Covenant on Economic, Social and Cultural Rights (ICESCR). However, meaningful advances in understanding the interface between health and human rights have come to prominence over the past 15 years, with significant headway made in understanding economic, social and cultural rights (ESCRs) and in the evolution of a health and human rights discourse.  At the same time, ‘business and human rights’ is becoming well-established as human rights thinking broadens to address the role of corporate actors, and businesses make moves towards recognising the centrality of human rights to social responsibility.
The relationship between health and business is of course more than one of parallel evolution. Business activities have the potential to impact significantly on the individual’s right to health. Safety in the workplace, control of chemical emissions, displacement of indigenous persons, investment into pharmaceutical research and development, all intersect with the human right “to the highest attainable standard of health.” From Bhopal to Doha, health is a business issue.

Sophia Swithern

BUSINESS AND HOUSING RIGHTS:  
Making Profits Without Forcing People From Their Homes
Abstract

Businesses are important players in matters relating to housing and how and in which conditions people live. In many countries, particularly in the more wealthy countries, the private sector – working through real estate companies, the construction industry and corporations engaged in the provision of infrastructure – is involved in the production of a significant portion of new housing stock. While well over three-quarters of new homes built in the developing world are built by the residents themselves within the context of the informal sector, in the developed world and often in urban centres in developing countries, business has an important role to play in the provision of housing. Housing issues are also relevant to business when a company provides housing directly to workers. Businesses that are serious about corporate responsibility and complying with international human rights standards need to ensure that if they do actively provide housing to workers (such as plantation workers, workers from the extraction industries based in often distant locales and others), that that housing is fully consistent with international housing rights standards of adequacy. This would include, among others, rights to security of tenure, affordable housing, accessible housing and habitable housing.
... While businesses can surely be very positive forces for the housing sector as a whole, companies can all too easily be involved – both explicitly and implicitly  through the legal doctrine of corporate complicity – in violations of housing rights. This is particularly true in the context of the construction of large dams and other development projects, especially those involving gas and oil, where companies may wish to resettle people living on land they wish to develop.
Throughout the world every year millions of people are forcibly evicted from their homes and lands, generally in violation of basic human rights standards, and almost always without legal due process ... The corporate sector is also commonly involved in activities that lead to evictions and subsequent housing rights violations.  This article looks briefly at how companies, both big and small, can take more pro-active approaches designed to prevent involvement in housing rights violations such as forced evictions, and thus avoid displacing people from their homes and lands.
Scott Leckie
Supply Chain Management And Human Rights: The Ethical Trading Initiative
Abstract

This case study sets out to demonstrate that the Ethical Trading Initiative (ETI) provides a framework for collaboration between diverse sectors of society in order to apply Codes of Conduct as a means of improving social and economic human rights within the scope of a trading relationship.   At the same time, the efforts of the Ethical Trading Initiative have served to “up the ante” on examining the role of governments and other sectors within the wider civil society – all this within an historical political context which demands attention to international human rights.
The Ethical Trading Initiative is a coalition of businesses, non-governmental organisations and unions.  Founded in 1998, its purpose is to achieve positive improvements in working conditions in international supply chains through the application of a Code of Conduct based on International Labour Standards.   The ETI base code is intended to provide the template for member Companies’ Codes and is based on International Labour Organisation (ILO) core conventions.  These core conventions enshrine basic labour rights which essentially form a minimum framework for the application of social and economic human rights in the relationship between two key parties: a buyer and a seller.
The premise is that Codes of Conduct can achieve positive change and the degrees of effectiveness of their application is critiqued.
Elain Jones, Body Shop International
Communicating human rights: a summary of recent trends in European annual reports
Abstract

This paper is based on annual research conducted into the communications effectiveness of annual reports produced by the leading 100 European companies by market capitalisation over the past five years. The research examines these annual reports from the perspective of the reader, and over the past three years has identified the growth in statements of ethical intent or commitment to Corporate Social Responsibility. The paper focuses, in particular, on examples of statements made by companies within their annual reports about human rights, reflecting on how effectively these are communicated. The paper concludes that the current level of human rights communication within annual reports by these European companies is at a nascent stage, although there are some proponents of good practice.
Matthew Grenier, Hoop Associates